Matsuda 2019 Campaign

Year after year, Matsuda never stops to amaze us with amazing new designs and product concepts, however this year, the Japanese brand elevatyed the concept of Campaign shoots and used, 1 of 3 cameras in the world that can capture infrared light.

The result? Impressive and unreal images of a hidden world that lies just in front of our eyesight.

MATSUDA Sunglasses at André Opticas Lisboa

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Founded in 1967 by Mitsuhiro Matsuda in Tokyo, the Matsuda brand quickly became one of the most famous Japanese fashion houses. The creations are known for looking to the past for inspiration while remaining contemporary and often ahead of their time. In one word: Timeless.

All of their eyewear is meticulously handcrafted in Japan’s artisan workshops, and each Matsuda creation represents over 45 years of design history and heritage. Only the finest materials are used in every piece, including cellulose acetate, titanium, sterling silver, solid 18K gold, and 22.5K gold plating.

In the 90s, we had the pleasure of experiencing these pieces, and today, we are proud to bring back this unique and distinctive concept.