André Opticas made history by launching the world’s first NFT eyewear capsule collection, Utopia View for a Brighter Future. This groundbreaking release is part of the “From Visionaries to Visionaries for over 40 years” campaign, reaffirming the brand’s commitment to innovation and its social and environmental responsibility.
The collection, which consists of eight unique models, was designed as a tribute to the values of sustainability and social cohesion, essential themes for a brighter future. Each NFT, represented by a digital filter, encapsulates a message of awareness, whether about environmental preservation or human empathy and solidarity.
A Commitment to the Future
The Utopia View models – Air, Nature, Recycle, Solar, Water, Wind, Mindfulness, and Mindtravel – address the key issues of our time. From environmental protection to fostering more empathetic dialogue among people, each design aims to inspire change and promote a positive impact on the world.